Kogan Energy and Powershop at a glance
Kogan Energy is a brand of online retailer Kogan.com, but the retailer behind it is Powershop Australia, which is owned by Shell Energy. Both brands sell in the same ten networks.
Because the same company supplies both, their prices can be identical in some areas and differ in others. Where they match, the choice comes down to the account experience and any extra offers attached to the brand.
Kogan Energy vs Powershop prices in each network
| Network | Kogan Energy | Powershop | Cheaper |
|---|---|---|---|
| Endeavour EnergyNSW | $1,673 | $1,673 | About the same |
| Essential EnergyNSW | $2,067 | $2,067 | About the same |
| SA Power NetworksSA | $1,951 | $1,951 | About the same |
| AusgridNSW | $1,623 | $1,623 | About the same |
| EnergexQLD | $1,567 | $1,567 | About the same |
| JemenaVIC | $1,280 | $1,280 | About the same |
| PowercorVIC | $1,350 | $1,350 | About the same |
| CitiPowerVIC | $1,230 | $1,230 | About the same |
| United EnergyVIC | $1,240 | $1,240 | About the same |
| AusNet ServicesVIC | $1,444 | $1,444 | About the same |
| Usage a year | Kogan Energy | Powershop | Reference |
|---|---|---|---|
| 2,500 kWh | $1,150 | $1,150 | $1,435 |
| 4,000 kWh | $1,623 | $1,623 | $1,932 |
| 6,500 kWh | $2,412 | $2,412 | $2,761 |
Plans and features side by side
| Feature | Kogan Energy | Powershop |
|---|---|---|
| States | NSW, SA, QLD, VIC | VIC, NSW, SA, QLD |
| Residential plans | 253 | 284 |
| Time-of-use plans | 169 | 200 |
| Solar Sharer plans | 17 | 34 |
| Fixed-price plans | 0 | 0 |
| Highest flat feed-in tariff | 2c | 2c |
| GreenPower, per kWh | Not listed | 1.1c |
| Late payment fee | None listed | None listed |
Which one should you choose?
On price alone, neither retailer comes out ahead across the networks they share. The gap in any one network is what matters for you, and it can change when either retailer updates its plans. If solar exports matter, compare feed-in rates on the specific plans. If you can shift usage to the middle of the day, look at time-of-use and Solar Sharer plans as well as flat rates.
Read our full guides to Kogan Energy and Powershop, or see the cheapest retailers in New South Wales, Queensland, Victoria and South Australia.
How these prices were worked out
Every price on this page comes from the plans retailers publish to the AER's Energy Made Easy data under the Consumer Data Right, as at 14 October 2026. We price flat-rate (single rate) plans that any household in the area can sign up for, at 2,500, 4,000, 6,500 kWh a year, including GST, the daily supply charge and guaranteed discounts. Conditional discounts, such as for paying on time, are left out. Plans limited to members, existing customers or homes with particular equipment are excluded. Retailers with wholesale-linked prices are listed separately, not ranked.
Prices change, sometimes weekly. Always confirm the current price on the retailer's plan fact sheet or a government comparison site before you switch. Our switching guide covers the steps.
Common questions
It depends on your network. Comparing their cheapest generally available flat-rate plans at 4,000 kWh a year, Kogan Energy is cheaper in 0 of the 10 networks they share and Powershop in 0, based on Energy Made Easy data as at 14 October 2026.
Across their published plans, Kogan Energy's highest flat feed-in tariff is 2c and Powershop's is 2c. Plans with higher feed-in rates often have higher usage rates, so compare the whole plan.
Kogan Energy is sold under the Kogan brand, but Powershop Australia is the retailer that supplies it and holds the customer contract. Prices on the two brands can be the same in some networks.
Sources
Every rate on this page comes from the regulator or the regulated retailer. Last checked 14 October 2026. Prices include GST unless we say otherwise.